Optimizing Images for the Web with LightroomĪs we mentioned earlier in this article, being proactive and actually optimizing images before you upload them to the web is the best solution for preventing slow loading and poor performing sites. Thankfully this can easily be fixed by following the image optimization tips in this article. These images create huge pages that don’t perform well. Having worked with thousands of photographers over the past 5 years, we have found that the number 1 reason for slow sites, especially photographers’ sites, are unoptimized images. Faster loading times and better SEO can lead to more users on your site, indirectly increasing conversions. Adding optimized images will mean faster loading and users spending more time on your site. Adding images can help engage with your visitors and make your posts more valuable. This isn’t something that is going to change, especially with the importance Google now places on mobile experience, smaller pages will load much quicker on mobile devices. The faster your site, the better you can potentially rank. That’s right! In 2010 Google announced that speed was a factor they used for ranking websites. This means that your page can load faster, it will keep people on your site and improve the overall experience users have with it. By reducing image sizes you reduce your page size which means less data to be downloaded when viewing your page. Most importantly it helps reduce loading time for your website.Optimizing images for the web helps with a few things: Using images on your website has been proven to help with user engagement, increase in conversions, and improved user experience. Importance of Optimizing Images for the Web You might also improve your website performance and user experience since your pages will load faster. If you can get your image uploads right from the first time, you’ll save yourself time, money, and headache in the future. This is a MUST READ article for anyone who takes their website seriously. It can also be done when uploading images directly to your website, however, to have them properly optimized using this method you will want to use a paid plugin or service that does it effectively. Image optimization should be done before uploading any images to your website, using tools like Lightroom, Photoshop (or other professional photo editors), JPEG Mini, and. Image optimization is the process of delivering images in the right format, dimension, size, resolution, and quality, whilst keeping the image file as small as possible. In the following article we aim to cover the importance of image optimization for the web, different image formats, how to optimize your images with Lightroom, some recommended image sizes, image SEO, and how to find unoptimized images on your site. Adding images to the internet can be a tedious task, and if done incorrectly you can be causing more damage to your site, than you are adding value.
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